The International Journal of Business and Economics Insights (IJBEI) is a peer-reviewed, open-access scholarly journal dedicated to advancing knowledge in business, economics, finance, and management sciences. In today’s interconnected world — shaped by technological innovation, sustainability imperatives, digital transformation, and shifting global markets, IJBEI provides a platform for research that integrates theoretical rigor with applied relevance.

The journal embraces a broad and inclusive scope, encouraging diverse perspectives, methodologies, and regional contexts. IJBEI seeks to publish research that both strengthens academic literature and generates practical insights for business leaders, policymakers, economists, and educators worldwide.

Global Business and International Trade

IJBEI welcomes research that explores the complexities of global commerce and cross-border economic activity. Topics include:

·         Global market entry and expansion strategies

·         Foreign direct investment (FDI) flows and determinants

·         Export competitiveness and international trade policy

·         Global supply chain resilience and risk management

·         Economic diplomacy, trade negotiations, and WTO reforms

·         Emerging markets, regional integration (EU, ASEAN, AfCFTA), and geopolitical business risks

The journal encourages comparative and regional studies that deepen understanding of globalization, institutional frameworks, and the role of organizations such as the IMF, WTO, and World Bank.

Strategic Management and Organizational Behavior

Research in this area focuses on how organizations create and sustain competitive advantage while adapting to shifting environments. Key themes include:

·         Strategic planning and dynamic decision-making

·         Corporate governance, ethics, and stakeholder engagement

·         Knowledge management, learning organizations, and innovation capacity

·         Organizational culture, diversity, and inclusion in global contexts

·         Leadership development and succession planning

·         Change management and digital transformation in organizations

IJBEI values empirical case studies, cross-sector comparisons, and mixed-methods research that connect strategy to real-world challenges.

Financial Economics and Corporate Finance

Finance remains a core pillar of IJBEI’s scope. Areas of interest include:

·         Asset pricing, capital markets, and investment behavior

·         Corporate valuation, capital structure, and dividend policy

·         Financial statement analysis, reporting standards, and transparency

·         Risk management, derivatives, and hedging strategies

·         Banking systems, credit markets, and fintech disruption

·         Behavioral finance and investor psychology

·         Cryptocurrency, decentralized finance (DeFi), and ESG investment strategies

IJBEI encourages submissions that examine global financial crises, regulatory reforms, and technological innovations in finance.

Macroeconomics, Development, and Public Policy

The journal supports research that evaluates national, regional, and global economic policies. Areas include:

·         Growth, inflation, and unemployment trends

·         Fiscal and monetary policy effectiveness

·         Development finance and inclusive growth

·         Public economics, budgeting, and governance

·         Poverty alleviation, inequality, and social protection programs

·         Environmental economics and sustainable development goals (SDGs)

·         Global economic crises and strategies for recovery

Cross-country empirical analyses, econometric modeling, and comparative policy studies are especially valued.

Marketing, Consumer Behavior, and Branding

This area welcomes research on marketing theory, consumer decision-making, and brand strategy, including:

·         Market segmentation, targeting, and positioning

·         Advertising effectiveness and integrated communications

·         Consumer psychology, perception, and loyalty building

·         Social media marketing, digital platforms, and big data analytics

·         Customer experience (CX), service quality, and brand performance

·         Neuromarketing and behavioral economics in marketing

·         Marketing performance metrics and ROI assessment

Studies that integrate traditional and digital marketing strategies are particularly encouraged.

Entrepreneurship, Innovation, and SMEs

Entrepreneurship and innovation are engines of economic growth. IJBEI supports research in areas such as:

·         Entrepreneurial ecosystems and start-up financing

·         Venture capital, angel investment, and crowd-funding models

·         Business model innovation and lean start-up strategies

·         Technology transfer, commercialization, and patenting

·         University-industry partnerships and knowledge spillovers

·         Gender, youth, and rural entrepreneurship

·         Crisis management and resilience of SMEs

Comparative studies between developed and emerging economies are especially encouraged.

Accounting, Auditing, and Corporate Reporting

IJBEI provides a platform for research on financial transparency, audit quality, and accountability. Key areas include:

·         IFRS adoption, harmonization, and global accounting standards

·         Earnings management, disclosure practices, and corporate transparency

·         Integrated reporting, sustainability disclosure, and ESG reporting

·         Forensic accounting, fraud detection, and financial ethics

·         Internal controls, assurance systems, and risk governance

·         Audit independence, quality, and regulatory frameworks

Research with practical and policy implications is particularly valued.

Business Analytics, Information Systems, and Digital Transformation

As the digital economy reshapes business, IJBEI welcomes research at the intersection of data, technology, and strategy, including:

·         Business intelligence, big data analytics, and predictive modeling

·         Artificial intelligence (AI) and machine learning in management decision-making

·         Enterprise resource planning (ERP) and integrated systems

·         IT governance, cybersecurity, and digital risk management

·         E-commerce, fintech, and platform-based business ecosystems

·         Cloud computing and digital infrastructure in organizations

Papers highlighting practical applications and strategic implications of digital transformation are especially encouraged.