Md Musfiqur Rahman, Md.Kamrul Khan. MECHANISMS BY WHICH AI-ENABLED CRM SYSTEMS INFLUENCE CUSTOMER RETENTION AND OVERALL BUSINESS PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW OF EMPIRICAL FINDINGS. International Journal of Business and Economics Insights [Internet]. 2023 Mar. 30 [cited 2026 May 31];3(1):31-67. Available from: https://ijbei-journal.org/index.php/ijbei/article/view/42