Rakibul Hasan and Khairul Alam Talukder, “A SYSTEMATIC REVIEW OF PREDICTIVE ANALYTICS IN MARKETING DECISION-MAKING EXPLORING AI-DRIVEN CONSUMER SEGMENTATION AND AB TESTING ”, International Journal of Business and Economics Insights, vol. 3, no. 1, pp. 68–96, Mar. 2023, doi: 10.63125/2hvfh110.