RAKIBUL HASAN; KHAIRUL ALAM TALUKDER. A SYSTEMATIC REVIEW OF PREDICTIVE ANALYTICS IN MARKETING DECISION-MAKING EXPLORING AI-DRIVEN CONSUMER SEGMENTATION AND AB TESTING . International Journal of Business and Economics Insights, [S. l.], v. 3, n. 1, p. 68–96, 2023. DOI: 10.63125/2hvfh110. Disponível em: https://ijbei-journal.org/index.php/ijbei/article/view/52. Acesso em: 31 may. 2026.