MD MUSFIQUR RAHMAN; MD.KAMRUL KHAN. MECHANISMS BY WHICH AI-ENABLED CRM SYSTEMS INFLUENCE CUSTOMER RETENTION AND OVERALL BUSINESS PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW OF EMPIRICAL FINDINGS. International Journal of Business and Economics Insights, [S. l.], v. 3, n. 1, p. 31–67, 2023. DOI: 10.63125/qqe2bm11. Disponível em: https://ijbei-journal.org/index.php/ijbei/article/view/42. Acesso em: 31 may. 2026.