Rakibul Hasan and Khairul Alam Talukder 2023. A SYSTEMATIC REVIEW OF PREDICTIVE ANALYTICS IN MARKETING DECISION-MAKING EXPLORING AI-DRIVEN CONSUMER SEGMENTATION AND AB TESTING . International Journal of Business and Economics Insights. 3, 1 (Mar. 2023), 68–96. DOI:https://doi.org/10.63125/2hvfh110.