Md Musfiqur Rahman and Md.Kamrul Khan 2023. MECHANISMS BY WHICH AI-ENABLED CRM SYSTEMS INFLUENCE CUSTOMER RETENTION AND OVERALL BUSINESS PERFORMANCE: A SYSTEMATIC LITERATURE REVIEW OF EMPIRICAL FINDINGS. International Journal of Business and Economics Insights. 3, 1 (Mar. 2023), 31–67. DOI:https://doi.org/10.63125/qqe2bm11.