Sharmin Akter, S M Rukaya Akhter, Mohsina Binte Rahman, and Prashanta Naidu, “AI-DRIVEN BUSINESS ANALYTICS FOR COMPETITIVE ADVANTAGE IN SERVICE-ORIENTED ENTERPRISES: CUSTOMER EXPERIENCE AND EFFICIENCY”, International Journal of Business and Economics Insights, vol. 5, no. 3, pp. 389–423, Sep. 2025, doi: 10.63125/mx0k6019.