SHARMIN AKTER; S M RUKAYA AKHTER; MOHSINA BINTE RAHMAN; PRASHANTA NAIDU. AI-DRIVEN BUSINESS ANALYTICS FOR COMPETITIVE ADVANTAGE IN SERVICE-ORIENTED ENTERPRISES: CUSTOMER EXPERIENCE AND EFFICIENCY. International Journal of Business and Economics Insights, [S. l.], v. 5, n. 3, p. 389–423, 2025. DOI: 10.63125/mx0k6019. Disponível em: http://ijbei-journal.org/index.php/ijbei/article/view/25. Acesso em: 13 oct. 2025.